WSPH:How to Use Social Media Tools to Stay up to Date with Web 2.0

This is important stuff gang, so pay attention please!

The Internet is changing and changing quickly, but luckily for us, the changes are on the side of entrepreneurs, small businesses & the little folks. These changes are all part of   Web 2.0 and Social Media.

Learning how to utilize these new tools and technologies is essential to establish a dynamic and fully connected Web presence. The beauty of Web 2.0 is that it is driven by the people who use it and use it alot.  Unlike today’s Internet, Web 2.0 relies more on a site’s popularity among the masses. Incorporating SMO (social media optimization) alongside SEO (search engine optimization) can allow almost anyone to have a truly optimized Web presence.

According to Wikipedia, Web 2.0 “refers to a perceived second-generation of web-based communities and hosted servicessuch as social-networking sites, wikis and folksonomieswhich aim to facilitate collaboration and sharing between users.” Additionally, Wikipedia defines social media as “the online technologies and practices that people use to share opinions, insights, experiences, Buy Ampicillin and perspectives. Social media sites typically use technologies such as blogs, message boards, podcasts, wikis, and vlogs to allow users to interact.” This being said,Web 2.0 and social media optimization means optimizing one’s Web presence in the following 3 ways: Interactivity, Sharing, and Collaboration.

Interactivity

The premise of social media is that information offered to users will be interactive. Social, in a word, means interactive and interactivity can be accomplished in many ways, whether it is allowing readers to comment on or share content, subscribe to it so they can have it on hand, or display the content on their own site.

To make online content more interactive, Web 2.0 and social media users can implement these tools and technologies:

* Blogging

* RSS Feeds

* Podcasting and Videocasting

* Wikis

* Press Releases

* Social Media Newsrooms

* Ezine Submissions

Sharing

Sharing , when we speak about the Web, means that content is offered to others through blogging indexes and media communities; by tagging interesting sites on social bookmarking sites; or by developing widgets (mini applications).

Let’s Start to Share

* You can publish info in a Blog, Podcast, or Videocast in certain directories like Technorati, Google Blog Search or podcast.com.

* Tag your favorite blogs and Web sites on social bookmarking sites like Technorati and del.icio.us

* Share and tag multimedia in, photos & videos, Flickr and YouTube or Photobucket.

* Create and distribute Widgets using services like widgetbox.

Collaboration

Web 2.0 and social media users need to be willing to give back. This could mean commenting regularly on others’ content,  contributing to social networking sites or contributing to news sites & forums.

Some good examples of this are

* Commenting on others’ blogs

* Creating profiles on  networking sites like LinkedIn, Twitter, MySpace, or Facebook (Twitter being a microblogging site.)

* Participating in communities or forums like a Yahoo group, a Google group, or starting your own using services like Ning.

Participating in the new, live Web is ultimately about connecting with people.  With a real and conversational message and general understanding of the new social media tools and technologies, anyone can participate in the new Internet and find tremendous benefit from their efforts!

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