WSPH:Newbies 101:Back to Basics: Online Marketing. What is it?

Hey guys, this is just a quick super newbie refresher. You can skip thisĀ if you like!

Online or Internet marketing is essential for the success of your online business. Internet marketing refers to tactics that are used to market a product or service online. To be very specific, online marketing binds the technological and innovative aspects of the Internet.

The sphere of Internet or online marketing includes the following

Professional web designing

Branding of a company online

Promotion of products and services online

E-mail Marketing

Search engine optimisation and

PPC (Pay Per Click) Ads

The major advantages of online marketing are as follows

Availability of information

Comparatively low cost as it is on the Internet

Fast and effective

Can easily reach the global audience

24/7 promotion

There are different ways that you can apply in your marketing plan through PPC and SEO to affiliate marketing and opt-in mail subscriptions. Google has its own analytics service, which provides you information about the incoming visitors, their origin, keywords they used for search and so on.

Search Engine Optimisation or SEO is one of the most vital strategies of online marketing. It is one of the best ways for generating higher targeted traffic and search engine positions of a website on targeted keywords or phrases. Organic search engine marketing solutions deliver success to a wide range of businesses, which includes brand and product pills online without prescription promotions to a global market.

PPC or Pay Per Click is also one of the frequently used promotional tools. It is a fast and popular method to get targeted traffic and make money online. Google adwords is the most accepted and biggest pay per click service on the Internet so start with them if you are new to pay per click advertising.

Researches have shown that 82% of potential customers use search engines or directories to find relevant content. Thus, SEM or search engine marketing is widely used for attracting web visitors to a site.

This is an age of electronic communication hence; your online presence is an integral part of your business. The people who are ignoring the strength and power of online marketing are placing themselves isolated from this advantage. Increase your company sales and profits by providing a variety of online marketing techniques.

As always, if you have any questions feel free to email me at

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