Twitter 101: Using Twitter for Marketing

Because  Twitter.com is a  social site that encourages users to post often about what they are currently doing this can be huge to market your blog, your product or yourself.

A lot of people are using it to improve their marketing reach, by being an active player in this weird Twitterverse, as they call it. It’s pretty simple: To gain followers who are interested in what you’ve got going on you need to tweet! This means people need to be exposed to your updates on a semi- regular basis.

For example, if you have thousands of followers in Twitter, like twitter.com/edcosgrove, and you decide to post an affiliate link, that means that thousands of people have instantly been exposed to your offer. It doesn’t end here. There is a little sweat involved. Read on to see how to actually get them to purchase!

In order to have a loyal fan base of followers  you must be able to keep their interest in you and answer that questions, what you are doing now?

This is the is the whole enchilada  of what Twitter is really about.  So, What’s in the Secret Sauce? You gotta post several times throughout the day updates about what you are doing. The crazy thing behind this is that many of your contacts will be able to feel like they know you so much better, will trust you more, and feel much more comfortable about working with you. It works the same way when you follow others. You can learn about them and their wants & desires.

Big Tip #1

Don’t Be a Whore!

The biggest thing to watch out for is only posting affiliate links or offers on your Twitter page. This becomes  Spammy and many people will see you as just selling stuff on Twitter for your own benefit.  Look at it this online drugs without prescription way. For every 10 Tweets you post, only one should be a link or an attempt to sell something.

Big Tip #2

Save the Best for Last

If you write articles online, be sure to provide a link for those in your Twitter posts. You may post multiple things within one day, but the last thing you post for the day is usually the most important because it will be there the longest. Think about it!  This means that your last post for the day should very well contain a link that you want your followers to see before your start Twittering again the next day!  Let Twitter work for you while you sleep.

Big Tip #3

Contribute to Society, or at least the Twitterverse

A big part of Twitter is contributing. Like any social media site it should be a give and take relationship. It’s about giving and reading & paying attention to others. Make sure to read and follow other users in Twitter. If you read something interesting or cool then make sure to reply and put a link for it on your Twitter so others can see it. It’s good Twarma. Twitter karma.

Big Big Twitter Tip!

To maximize your potential with Twitter, you should make sure to take advantage of any free plug-ins or sites that support Twitter.

Squidoo allows you to input your Twitter account info into your Squidoo account and then it can automatically post updates to your Twitter account when you create or update Squidoo lenses. Facebook has a Twitter app that automatically updates your Facebook status when you make a Twitter post.

Ed’s Personal Favorite……

My personal favorite is  a free WordPress plug-in called TweetMyBlog that allows you to create a  connection from your blogs to Twitter. TweetMyBlog allows you to use a widget on your Wordpress blogs that will display your current Twitter feed. With thw TweetmyBlog widget, all of your visitors to your blog can look at the widget and see a running feed of your latest Twitter posts. If they click on that they will be brought to your Twitter page. In addition, when you make a new post to your blog, TweetMyBlog will automatically make a post to your Twitter page with a link to your latest blog post.

Ok, now make use of this gold!

Love ya,

Ed.

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