Top 7 Reasons Why Your Brick & Mortar Business Could Fail if You’re Not Marketing Online.

Online marketing is not only for your online business but a wonderful way to bring people into your brick & mortar business. Here at Worksmartplayhard.com we know that you don’t need more fluff and guru promises to fill your head.

Think local!

Think about it. When was the last time you grabbed the Yellow Pages over a quick Google search? Me? I can’t even remember.

If I go out and, no matter who they are, if they don’t have a website I lose interest. Step into the modern day people.

Online marketing is no doubt the most effective way to reach people. Its capability to earn millions is unquestioned because it’s the truth.

I believe that the  internet is one of the most amazing discoveries of mankind. The internet has brought about a lot of changes in the world. It allowed us reach the unreachable; it permitted us to communicate with the people around the globe without spending much money.

We do have a lot of options to choose from when it comes to advertising. In fact, we have the television, radios, print media and word of mouth. However, online marketing still belongs at the top of the list for so many reasons.

First, people prefer online marketing because it reaches the entire world. Your supposedly very small business may become very large almost overnight because of the wonder of using online marketing because everyone in this world can literally see what you offer.  Think about it, people in China can see what is going on with the lastest trends in gourmet foods at www.gourmetopia.com or  Pierre in France can find out about the latest stats for the Boston Red Sox at www.FenwayParkFans.com or Bob in New Brunswick Canada can get the best deal on travel at www.Skysavings.com with just a click of the mouse……from anywhere in the world, with an internet connection, that is.

Second, you reach the world and get millions without having to pay millions in return. The cost of online marketing compared to other forms of media is quite cost effective. Let’s say you use print media. If you are going to make a flyer and advertise it over the world, how much would it cost you? If you were to pay for TV advertisement, you would definitely have to pay for every single second that your business is aired.  This could cost thousands.

Third, online marketing creates a two-way communication process. We do not simply promote what we have. We get to know what our visitors or what our customers think through the ”Comments” box on our web pages. By doing so, we get to know what they want and we are able to improve our products and services. This is huge!

Fourth,  it is also very important that we build relationship with our customers. Yes, we may have benefited from them but we should always find ways to keep them coming back to our place of business or at least our website. With online marketing, we are able to do this because we can become interactive with them, thus, making our customers feel that they are valued.

Fifth, in business, we always have to budget our resources. Unlike in other forms of media, we save a lot of money with online marketing because we will no longer need to keep sending letters, flyers or postcards every time we want to contact our customers or offer a promotion. In fact, the current trend is to only mail your customer information if they need additional resources or information about your business. For advertisements in newspapers and magazines, you have to pay for every inch of space, and even every color used in the design your ad. With online marketing, it is always cost-effective. How much is your time worth?

The sixth reason why people have gone to online marketing is its flexibility. For example, let’s say there has been a change in the benefits or features of your product or service, or even a change in your prices. Well, you’ll have to hire someone to redesign your ad, reprint it and send it out again…and that cost more money. If it’s a tv ad, then you need to re do the commercial. With online marketing, you can easily update your site and make the changes without costing a dime.

Online marketing is the way baby!

# 7, Another reason a business should prefer online marketing is because you have a lot of media choices when promoting your business. You can opt to show videos, photo presentations, audio, blogs or even social media. There is nothing really hard about this type of strategy. It will definitely save you more time and of course, resources.

Moreover, you can monitor what is going on with your business. Through the use of tracking, you have the chance to see the traffic generated by your site. With this feature of online marketing, you get to know what else you can do to tweak and improve your site because you see what keywords prospects are choosing to find you and incorporate more of those into your website.

Online marketing is also an extremely effective type of advertising because you can design your website the way you want it. You have the power to add features in it, to create a web design that would attract visitors and make them stop on your web page and take a look at what you have. The best thing about it is that, you can do the changes anytime you want without worrying about your Buy Amoxil Online without prescription expenses. By controlling the design, more and more people will be attracted to your site and you will be able to create an amazing impression on them.

Lastly, people go crazy about online marketing is because it is beneficial not just for businesses but for the consumers as well. Why? Simply because it makes everything much more convenient. The consumers need not go out of their house anymore and search around the city to look for what they want. With just a click, they can have it. And another thing is that the communication between the buyer and consumer is immediate. Response is very fast and that is why transactions are almost immediate.

So there you have it. These reasons explain why online marketing has become the number one source of advertising today. Now just think about all of the local businesses that you can get involved with.

Bob at the bar, Sally at the cosmetics store, Anthony the mechanic……the possibilities are endless.

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