Domains 101: Why are Domain Names so Damn Important?

Your domain is the building blocks to your house…to your empire!  Choosing the right domain name is like choosing the right  neighborhood, the right school district, the right beginning.

Think about it and be creative. What if Starbucks decided to go with the name Trashy Mary’s Java? It wouldn’t have worked. The demographically based clientele would have been different and these joints would not do well in the more well to do areas,kiosks but would thrive at trailer parks or in the woods.

What if the Dollar Stores where you get anything for a buck were called Catherine’s Gold Coast Treasures?

You get the idea. Picking a domain is the biggest & one of the first steps needed to decide on when creating an amazing brand/website.


You’ve heard it before when referring to real estate. The 3 most important things are location, location and location. Well, in regards to a new internet business, it’s domain name, domain name and domain name. Yes, a domain name is that important.

In the early days of the internet, domain names were fairly easy. There were so many good names still available, but as more and more businesses worked their way to the internet, the best names were taken. As the time passed, finding a good domain name to register has become more difficult.

Why is a domain name so important? For one thing, a domain name can help you get the traffic to your website. If you don’t get traffic, you might as well not even have a website. There’s no doubt about it, if you want to make money, you need traffic.

A domain name can help you to get traffic in a couple of ways. First of all, if your domain name is catchy and easy to remember, that will help people to find your website and to return for future visits. It’s also a good idea if your domain name gives some indication of the type of business you have. For example, if you want to have a website that helps people who are looking to get info on fans of Fenway Park, it would be a good idea to have a domain name that contained some or all of those words. You might do good with“www. Fenwayparkfans.com” or something similar.  If you wanted to make a site that would give someone a huge collection of recipes you may try “www.PlentyofRecipes.com.” You can even use hyphens in the domain name but I usually don’t unless it is a name that I really want to use and I know it is in demand like crazy.

The point here is that your domain name should be descriptive of your business. After all, if you were looking for a company to make a resume for you, would you be likely to visit “wallstreetresults.com or “SuperResumes.com?

To Hyphenate or Not to Hyphenate

Let’s talk about the domain names with hyphens for a sec. Contrary to what many people think, having hyphens in your domain name does not hurt your search engine listings. Most of the search engines treat the hyphens as a space, so the hyphens make it a little easier for them to separate out the individual words.

About the only downside of using hyphens is that when people type in your URL, they may forget to put in the hyphens and go to a competitors website instead. Personally, I don’t like hyphen, I feel it cheapens the site from the get go but then again, since most people find websites thru search engines, so they’ll be clicking directly on a link to your website instead of typing it in by hand. Oye Vey!

Let’s Get Embed Baby!

Dont’ forget, it’s really important to embed keywords about your business into your domain name for good search engine ranking.

A good way to find your domain name is to develop a list of keywords that are strongly associated with your business. Write down as many keywords as you can think of, as long as they’re on your subject. Once you have your list, you can use one of the several free online tools to help select just the right domain name for your new website.

My favorite domain name registrar,  www.godaddy.com, has a search feature where you can check the availability of domain names and the results will even show you other closely related domain Cheap Viagra names that are available. This online tools will help you to find a good domain name that’s still available to register.

Here’s a good tip for you when trying to find a domain name that has your keywords in it – If you can’t find a domain name that has your keyword and is still available, you should consider using sub-domain names instead.

What’s a sub-domain name? A sub-domain name is a prefix to a normal domain name. Let’s say that you’re in the retail computer business and you want to sell computers at your website. That’s a fairly competitive business, so you’ll probably have a hard time coming up with a good domain name that’s not already taken.

An alternative would be to choose some sort of generic term for a domain name and then use a sub-domain for your computer business. For example, let’s say that you register the domain name “lowestprice.com” That’s pretty generic, wouldn’t you agree? Now that you have that domain name registered, you can create all the sub-domains you want, limited only by your imagination and the size of your web hosting account.

Once you find your new domain name, you’ll need to register it. I recommend godaddy.com. Their prices are reasonable and their service is great & 24 hours.

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